A Panel Discussion on Branding Your Business
Greg Kihlström is SVP Digital at Yes&, and Chair of the American Advertising Federation National Technology Advisory Committee. His new book, "The Agile Brand," follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.
Immediately following the keynote, there will be a panel discussion led by moderator Genelle Schuler of Arlington Public Library.
Panelists: Geoff Livingston, Principal, Livingston Campaigns; Lisa Nirell, Chief Energy Officer, EnergizeGrowth; and Scott Williams, President & COO, Newseum, and Artist, Photographer, Special Projects Curator for Arlington County, Cynthia Connolly.
RSVP for an event reminder; attendance is on a first-come, first-served basis. Refreshments will be served.
The ROC series offers networking opportunities, first-hand insights and compelling evidence that Arlington is an accelerator to personal and organizational growth and prosperity. Learn about the companies that are improving the areas creative reputation and earning new business from a variety of consumer companies.
This event is sponsored by the Rosslyn BID. The Alcove in Rosslyn is located at 1800 N. Lynn St., at the corner of 19th Street and N. Moore Street. The entrance is on N. Moore Street next to Nando's Peri-Peri.
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